Trying the platform
Starter
Free
- $19 measurement reports in 24 hours or less
- 1 basic board, 10 trial proposals, invoices and work orders
- Material ordering with supplier integrations
- Unlimited users
Directory / Roofr
Roofr
What it does for you
Measures a roof and builds the proposal in software made for roofing businesses.
Visit siteroofr.com
- Price
- Free plan
- Paid CRM plans from $209/mo yearly
- Reports
- From $13 each
- $19 on the free Starter plan
- Platforms
- Web
- Mobile-optimized, no native app
- Contract
- Monthly or annual
- Annual saves up to 15%
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See it in the field
Video by Roofr
Learn the Roofr Basics: Live Demo with Nic and Gerard! · Roofr · Oct 17, 2025
What users say
Real quotes, copied word for word from public review pages. The good and the bad.
Liked
“She setup a wonderful proposal template for each manufacturer, integrated our catalog, and walked us through each feature on Zoom calls.”
Critical
“When you're measuring a larger roof, zooming out to include the entire structure zooms out really far. This can make it tougher to account for smaller or busy architectural features.”
Liked
“We mainly use it for DIY measuring, and our material orders have always been accurate.”
Critical
“The cost for premium monthly options doesn't have much incentive. We are happy with buying reports on a need basis.”
Liked
“The setup is pretty easy to complete and its pretty much plug-n-play after that.”
Critical
“Low percentage of roofs available, about 50% in our experience so far.”
Pricing and details
Public, in USD. Starter is free with $19 measurement reports. Essentials is $249/mo monthly or $209/mo billed yearly; Scale is $349/mo monthly or $299/mo yearly. Measure+ (faster, cheaper reports) runs $109 to $169/mo; the page labels its billing inconsistently. Add-ons: Instant Estimator $149/mo ($125 yearly), Roofr Sites and AI Receptionist $99/mo ($85 yearly). Unlimited users on every plan.
Measurement-heavy teams
Measure+
$109 to $169/mo
- $13 reports with 2- or 6-hour guaranteed delivery
- Material calculations, waste factor and CSV downloads
- Company logo and branding
Sales from measure to payment
Essentials
$249/mo, or $209/mo yearly
- $13 reports in 2 hours or less
- Unlimited proposals, invoices and work orders
- Card and ACH payments, signable PDFs and e-signatures
- SMS texting and templates
Fast-growing teams
Scale
$349/mo, or $299/mo yearly
- Everything in Essentials
- 7 custom boards, crew management and 25+ automations
- Performance dashboard, profit margins and reporting
- QuickBooks integration and role-based permissions
- Free trial or demo
- The Starter plan is free with no commitment, including 10 trial proposals, invoices and work orders.
- Who it's for
- Roofing contractors in North America, from owner-operators ordering occasional reports to growing crews running the full CRM.
- Platforms
- Web app, optimized for mobile browsers. We found no native iOS or Android app.
- Setup and onboarding
- Self-serve with live demos, webinars and masterclasses; sales can help pick a plan. A Capterra reviewer describes Zoom setup sessions.
- Contract
- Month-to-month or an annual contract, your choice. If you cancel, Roofr says it will help export your data.
- Support
- Chat, phone and email (support@roofr.com).
Main integrations
IntegrationsQuickBooks Online (US, Scale plan)CompanyCamGmailGoogle CalendarGoodLeapZapier (limited)Supplier ordering
Last checked Oct 20, 2026. Sources: Roofr pricing, Capterra reviews, Software Advice reviews.
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Canonical profile: https://toolbeltindex.com/tools/roofr