Call and text attribution
Lead Tracking
$50/mo plus usage
- 5 numbers and 250 minutes
- Call recording and routing
- Transcription and analysis
- Automation rules
Directory / CallRail
CallRail
What it does for you
Shows which ads and listings actually made the phone ring.
Visit sitecallrail.com
- Price
- From $50/mo
- Lead Tracking, plus usage
- Free trial
- 14 days
- No credit card required
- Included
- 5 numbers, 250 minutes
- Base for every plan
- Voice Assist
- From $95/mo
- AI answering add-on
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See it in the field
Video by Brandon Ewing | Google Ads Tutorials
How to Set Up CallRail for Google Ads (Step-by-Step Tutorial) · Brandon Ewing | Google Ads Tutorials · May 23, 2025
What users say
Real quotes, copied word for word from public review pages. The good and the bad.
Liked
“CallRail allows us to track conversions from our ad campaigns more effectively, with greater precision, and with more analytic data than would otherwise be possible.”
Critical
“Call rail informed me that they have all of our data but that unless we sign back up for their service we cannot have it.”
Liked
“I liked that they could automatically label calls based off what people are saying”
Critical
“The ability to choose a custom phone number rather than having them assigned as an add-on to the base package would be excellent.”
Liked
“There always making updates to the app and it works great! Been using it for over a year now.”
Critical
“Notifications don’t work properly, text threads are clunky are rarely load, basically zero support outside of (delete the app and redownload it), you name it—the app is abysmal.”
Pricing and details
Public prices: Lead Tracking $50/mo, Lead Tracking Complete $95/mo, Lead Conversion $150/mo, Lead Conversion Complete $195/mo, each plus usage. Plans start with 5 local numbers and 250 minutes; extra local numbers $3 each, local minutes $0.06, toll-free numbers $5, texts $0.03. Yearly billing saves up to 10%. Voice Assist AI answering starts at $95/mo plus $1 per call past the included calls.
Calls plus web forms
Lead Tracking Complete
$95/mo plus usage
- Everything in Lead Tracking
- Form tracking and custom form builder
- Multi-touch CPL reporting
- 1,000 form submissions
Deeper call insights
Lead Conversion
$150/mo plus usage
- Everything in Lead Tracking
- Call summaries and sentiment
- Automatic conversion tagging
- Coaching and conversion tools
Calls, forms and AI insights
Lead Conversion Complete
$195/mo plus usage
- Everything in the plans above
- 10,000 analysis minutes
- Free trial or demo
- Every account starts with a 14-day free trial; no credit card needed and no billing until the trial ends. Texting is available after the trial.
- Who it's for
- Businesses and agencies that run ads or SEO and want to see which campaigns make the phone ring; service contractors use it to track calls from Google Ads and their website.
- Platforms
- Web app plus CallRail mobile apps (CallRail for iOS; CallRail also publishes Lead Center for iOS and Android).
- Setup and onboarding
- Self-serve setup with help articles; a personalized demo is available on request.
- Contract
- Monthly or yearly billing. Yearly base fees are due upfront; usage is billed monthly and overage fees are not refundable. Cancellation terms are not stated on the pricing page.
- Support
- Help center, community and a phone number, (888) 491-5040, listed on the site; available in the US, Canada, the UK and Australia.
Main integrations
Named by reviewersGoogle AdsGoogle AnalyticsFacebookHubSpotSlackWordPress
Last checked Oct 20, 2026. Sources: CallRail pricing, Capterra reviews, App Store listing.
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Canonical profile: https://toolbeltindex.com/tools/callrail